{"id":1331,"date":"2026-07-13T23:49:57","date_gmt":"2026-07-13T21:49:57","guid":{"rendered":"https:\/\/karwackiart.com\/?p=1331"},"modified":"2026-07-13T23:50:46","modified_gmt":"2026-07-13T21:50:46","slug":"case-study-jak-powstal-terek-i-pucek-czyli-dlaczego-robot-wygral-ze-zwierzaczkiem","status":"publish","type":"post","link":"https:\/\/karwackiart.com\/?p=1331","title":{"rendered":"Case study: Jak powsta\u0142 Terek i Pucek? Czyli dlaczego robot wygra\u0142 ze zwierzaczkiem"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Projekt maskotki firmowej dla marki TETERA \u2013 TERA PUR<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nie oszukujmy si\u0119. Wi\u0119kszo\u015b\u0107 firm z bran\u017cy budowlanej ko\u0144czy z logo, zdj\u0119ciem ekipy przy busie i obowi\u0105zkowym zdj\u0119ciem piany lec\u0105cej z pistoletu natryskowego. To dzia\u0142a. Ale tylko do momentu, a\u017c wszyscy robi\u0105 dok\u0142adnie to samo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kiedy w\u0142a\u015bciciel marki <strong>TETERA<\/strong> odezwa\u0142 si\u0119 do mnie z pomys\u0142em stworzenia maskotki firmowej, wiedzia\u0142em, \u017ce b\u0119dzie to jeden z tych projekt\u00f3w, kt\u00f3re albo wyjd\u0105 \u015bwietnie\u2026 albo sko\u0144cz\u0105 jako kolejny &#8222;s\u0142odki zwierzaczek&#8221;, kt\u00f3rego nikt nie b\u0119dzie pami\u0119ta\u0142.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na szcz\u0119\u015bcie sko\u0144czy\u0142o si\u0119 zupe\u0142nie inaczej.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-body-text-color has-text-color has-link-color has-medium-font-size wp-elements-bca6bcd61a532ab55d0e785093ed387b\"><strong>Punkt wyj\u015bcia &#8211; &#8222;Mo\u017ce jakie\u015b zwierz\u0105tko?&#8221;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pierwsza rozmowa by\u0142a bardzo konkretna.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Klient opowiada\u0142, \u017ce od dawna chodzi mu po g\u0142owie stworzenie firmowej maskotki. Inspiracj\u0105 by\u0142y mi\u0119dzy innymi akcje Biedronki ze \u015awie\u017cakami czy Gangiem Swojak\u00f3w. Chodzi\u0142o o bohatera, kt\u00f3rego w przysz\u0142o\u015bci b\u0119dzie mo\u017cna wykorzysta\u0107 nie tylko w internecie, ale r\u00f3wnie\u017c jako prawdziw\u0105 pluszow\u0105 maskotk\u0119.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brzmia\u0142o sensownie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tylko \u017ce\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026ja ju\u017c po kilku minutach rozmowy mia\u0142em przed oczami co\u015b zupe\u0142nie innego.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nie kolejne zwierz\u0105tko.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tylko robota.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eksperta od ocieplania pian\u0105 PUR.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-body-text-color has-text-color has-link-color has-medium-font-size wp-elements-0b3b202099eae9afd9ed300253186727\"><strong>AI? Tak. Ale tylko na rozgrzewk\u0119.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jak przy wi\u0119kszo\u015bci projekt\u00f3w, na samym pocz\u0105tku poprosi\u0142em AI o kilka propozycji wygl\u0105du postaci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Efekt?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By\u0142.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"338\" height=\"400\" src=\"https:\/\/karwackiart.com\/wp-content\/uploads\/2026\/07\/pomysl-AI-2.jpg\" alt=\"Pomys\u0142 AI na posta\u0107 Tereka\" class=\"wp-image-1333\" style=\"width:290px;height:auto\" srcset=\"https:\/\/karwackiart.com\/wp-content\/uploads\/2026\/07\/pomysl-AI-2.jpg 338w, https:\/\/karwackiart.com\/wp-content\/uploads\/2026\/07\/pomysl-AI-2-254x300.jpg 254w\" sizes=\"auto, (max-width: 338px) 100vw, 338px\" \/><figcaption class=\"wp-element-caption\">Pomys\u0142 AI na posta\u0107 Tereka<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">I na tym mo\u017cna zako\u0144czy\u0107 temat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wszystkie propozycje wygl\u0105da\u0142y bardzo generycznie. Nie mia\u0142y charakteru, nie budowa\u0142y marki i r\u00f3wnie dobrze mog\u0142y reklamowa\u0107 odkurzacze, szczoteczki do z\u0119b\u00f3w albo firm\u0119 produkuj\u0105c\u0105 \u015brubki.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kr\u00f3tko m\u00f3wi\u0105c &#8211; kompletnie nie to.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To by\u0142 moment, kiedy wr\u00f3ci\u0142em do klasycznego projektowania i szkicownika.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-body-text-color has-text-color has-link-color has-medium-font-size wp-elements-a7465c4b51dfcb531117593b0ca0640c\"><strong>Skoro ekspert, to potrzebuje pomocnika<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Robot od pocz\u0105tku wydawa\u0142 si\u0119 \u015bwietnym pomys\u0142em.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Profesjonalny.<br>Nowoczesny.<br>Techniczny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ale\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Klient wspomina\u0142 przecie\u017c o maskotce przypominaj\u0105cej zwierzaczka.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pomy\u015bla\u0142em wi\u0119c:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">A gdyby po\u0142\u0105czy\u0107 oba \u015bwiaty?<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Tak narodzi\u0142 si\u0119 pomys\u0142 na duet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Robot mia\u0142 zosta\u0107 ekspertem, a jego towarzyszem zosta\u0142\u2026 stworek z piany poliuretanowej.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po kilku szkicach wiedzia\u0142em ju\u017c, \u017ce to dzia\u0142a.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-body-text-color has-text-color has-link-color has-medium-font-size wp-elements-46508fc86765b67177ddf7c352b4b668\"><strong>Poznajcie Tereka i Pucka<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"733\" height=\"400\" src=\"https:\/\/karwackiart.com\/wp-content\/uploads\/2026\/07\/pierwsza-koncepcja.jpg\" alt=\"Piersze szkice\" class=\"wp-image-1334\" style=\"width:574px;height:auto\" srcset=\"https:\/\/karwackiart.com\/wp-content\/uploads\/2026\/07\/pierwsza-koncepcja.jpg 733w, https:\/\/karwackiart.com\/wp-content\/uploads\/2026\/07\/pierwsza-koncepcja-300x164.jpg 300w, https:\/\/karwackiart.com\/wp-content\/uploads\/2026\/07\/pierwsza-koncepcja-600x327.jpg 600w\" sizes=\"auto, (max-width: 733px) 100vw, 733px\" \/><figcaption class=\"wp-element-caption\">Piersze szkice<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-body-text-color has-text-color has-link-color wp-elements-890c16c7a46746a006936028da20bcf7\">TEREK<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To niekwestionowany ekspert marki.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spokojny, opanowany i techniczny perfekcjonista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zna ka\u017cdy parametr piany poliuretanowej, wsp\u00f3\u0142czynniki przewodzenia ciep\u0142a i prawdopodobnie potrafi\u0142by policzy\u0107 mostki termiczne szybciej ni\u017c kalkulator.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u017celi pojawia si\u0119 trudne pytanie techniczne, Terek zna odpowied\u017a, zanim zd\u0105\u017cycie je zada\u0107.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading has-body-text-color has-text-color has-link-color wp-elements-657ee1faecd428f3a7a6500af8754186\">PUCEK<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Skoro jest ekspert, musi by\u0107 te\u017c kto\u015b, kto przet\u0142umaczy jego j\u0119zyk na\u2026 ludzki.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak powsta\u0142 Pucek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ma\u0142y, energiczny stworek z piany PUR.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lekki jak piana otwartokom\u00f3rkowa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wiecznie u\u015bmiechni\u0119ty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wsz\u0119dzie go pe\u0142no.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I zara\u017ca pozytywn\u0105 energi\u0105 z pr\u0119dko\u015bci\u0105 pistoletu natryskowego.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Swoj\u0105 drog\u0105\u2026 nazwa &#8222;Pucek&#8221; pojawi\u0142a si\u0119 praktycznie sama. Bo um\u00f3wmy si\u0119, ten stworek wygl\u0105da troch\u0119 jak sympatyczny, puszysty&#8230; pucek.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"362\" height=\"400\" src=\"https:\/\/karwackiart.com\/wp-content\/uploads\/2026\/07\/Pierwsza-wersja-kolorystyczna.jpg\" alt=\"Jedna z pierwszych wersji kolorystycznych\" class=\"wp-image-1335\" style=\"width:313px;height:auto\" srcset=\"https:\/\/karwackiart.com\/wp-content\/uploads\/2026\/07\/Pierwsza-wersja-kolorystyczna.jpg 362w, https:\/\/karwackiart.com\/wp-content\/uploads\/2026\/07\/Pierwsza-wersja-kolorystyczna-272x300.jpg 272w\" sizes=\"auto, (max-width: 362px) 100vw, 362px\" \/><figcaption class=\"wp-element-caption\">Jedna z pierwszych wersji kolorystycznch &#8211; czyli&#8230; roboowieczka Terek ;P<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-body-text-color has-text-color has-link-color has-medium-font-size wp-elements-f9344bfaf810c7ff77da4a7909910e7c\"><strong>Pierwsze szkice trafi\u0142y w punkt<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ku mojej rado\u015bci klient praktycznie od razu zaakceptowa\u0142 pierwszy kierunek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To zawsze dobry znak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Najwi\u0119kszym pytaniem pozostawa\u0142o ju\u017c tylko:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>rysowana maskotka czy pe\u0142ne 3D?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rozwa\u017cali\u015bmy oba warianty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Model 3D dawa\u0142 ogromne mo\u017cliwo\u015bci, ale po kilku rozmowach doszli\u015bmy do wniosku, \u017ce dla komunikacji marki zdecydowanie lepiej sprawdzi si\u0119 ilustracja w klimacie komiksowym.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I to by\u0142 strza\u0142 w dziesi\u0105tk\u0119.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-body-text-color has-text-color has-link-color has-medium-font-size wp-elements-bf0aa6ef0ca4cee3bda4681af5a48ed0\"><strong>Oczywi\u015bcie poprawki musia\u0142y by\u0107<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017cdy projekt je ma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I dobrze.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tutaj by\u0142y jednak naprawd\u0119 kosmetyczne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Najwi\u0119cej pracy wymaga\u0142o dok\u0142adne odwzorowanie pistoletu natryskowego wykorzystywanego podczas aplikacji piany PUR.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do tego zmiany oznacze\u0144 na postaciach oraz kilka drobnych detali.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bez rewolucji.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po prostu dopracowanie projektu.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-body-text-color has-text-color has-link-color has-medium-font-size wp-elements-33f9be70af89f1853fb7eca7071cfbf5\"><strong>Nie jedna, a dwie wersje bohater\u00f3w<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Finalnie powsta\u0142y:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>komplet ilustracji Tereka i Pucka w trzech r\u00f3\u017cnych pozach,<\/li>\n\n\n\n<li>wersja komiksowa do social medi\u00f3w,<\/li>\n\n\n\n<li>bardziej realistyczna wersja przygotowana z my\u015bl\u0105 o du\u017cych wydrukach, banerach i oklejeniu samochod\u00f3w.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To rozwi\u0105zanie daje marce du\u017c\u0105 elastyczno\u015b\u0107.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bo co\u015b, co \u015bwietnie wygl\u0105da jako post na Facebooku, nie zawsze r\u00f3wnie dobrze prezentuje si\u0119 na kilku metrach kwadratowych banera.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-body-text-color has-text-color has-link-color has-medium-font-size wp-elements-e8bf6e159dd0b7f883bbe4c76fefafae\"><strong>Efekt?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Za\u0142\u0105czona grafika przedstawia finalny wygl\u0105d obu bohater\u00f3w: Tereka i Pucka.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To duet, kt\u00f3ry od razu kojarzy si\u0119 z mark\u0105 TETERA &#8211; TERA PUR i wyr\u00f3\u017cnia j\u0105 na tle konkurencji.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/karwackiart.com\/wp-content\/uploads\/2026\/07\/Terek-i-Pucek.jpg\" alt=\"\" class=\"wp-image-1336\" style=\"width:549px;height:auto\" srcset=\"https:\/\/karwackiart.com\/wp-content\/uploads\/2026\/07\/Terek-i-Pucek.jpg 600w, https:\/\/karwackiart.com\/wp-content\/uploads\/2026\/07\/Terek-i-Pucek-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">Terek i Pucek<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-body-text-color has-text-color has-link-color has-medium-font-size wp-elements-2d7dbbdd3aa3fa676f187954b0751c71\"><strong>Bohaterowie ju\u017c pracuj\u0105<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Projekt nie trafi\u0142 do szuflady.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Terek i Pucek pojawiaj\u0105 si\u0119 ju\u017c w komunikacji marki w mediach spo\u0142eczno\u015bciowych i stopniowo staj\u0105 si\u0119 jej rozpoznawalnymi bohaterami.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To dopiero pocz\u0105tek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podczas rozm\u00f3w w\u0142a\u015bciciel wspomina\u0142 ju\u017c o kolejnych pomys\u0142ach:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>kr\u00f3tkich komiksach,<\/li>\n\n\n\n<li>materia\u0142ach edukacyjnych,<\/li>\n\n\n\n<li>animacjach,<\/li>\n\n\n\n<li>a nawet prawdziwych pluszowych maskotkach.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">I w\u0142a\u015bnie za to lubi\u0119 takie projekty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nie ko\u0144cz\u0105 si\u0119 na jednym pliku JPG.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Staj\u0105 si\u0119 elementem ca\u0142ego \u015bwiata marki.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading has-body-text-color has-text-color has-link-color has-medium-font-size wp-elements-2a0ff515227fc07637da63eb90c71533\"><strong>Czego uczy ten projekt?<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Maskotka firmowa nie jest tylko &#8222;\u015bmiesznym rysunkiem&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dobrze zaprojektowany bohater potrafi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>budowa\u0107 rozpoznawalno\u015b\u0107 marki,<\/li>\n\n\n\n<li>u\u0142atwia\u0107 komunikacj\u0119 nawet bardzo technicznych temat\u00f3w,<\/li>\n\n\n\n<li>ociepla\u0107 wizerunek firmy,<\/li>\n\n\n\n<li>wyr\u00f3\u017cnia\u0107 j\u0105 na tle konkurencji,<\/li>\n\n\n\n<li>a z czasem sta\u0107 si\u0119 jednym z jej najbardziej charakterystycznych element\u00f3w.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">I w\u0142a\u015bnie dlatego od pocz\u0105tku uwa\u017ca\u0142em, \u017ce robot b\u0119dzie lepszym wyborem ni\u017c kolejny lisek, mi\u015b czy je\u017cyk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chocia\u017c\u2026 Pucek skutecznie zadba\u0142 o to, \u017ceby jednak troch\u0119 tego &#8222;zwierzaczkowego&#8221; klimatu zosta\u0142o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-body-text-color has-text-color has-link-color has-medium-font-size wp-elements-8bbc0c11e857157284132137b9a5bb66\"><strong>Potrzebujesz w\u0142asnego bohatera dla swojej marki?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Je\u017celi Twoja firma r\u00f3wnie\u017c potrzebuje postaci, kt\u00f3ra b\u0119dzie czym\u015b wi\u0119cej ni\u017c kolejn\u0105 ilustracj\u0105 stockow\u0105, <a href=\"mailto:lukasz@karwackiart.com\">odezwij si\u0119<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By\u0107 mo\u017ce za kilka miesi\u0119cy kto\u015b b\u0119dzie czyta\u0142 kolejne case study. Tym razem o Twojej marce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Projekt maskotki firmowej dla marki TETERA \u2013 TERA PUR Nie oszukujmy si\u0119. Wi\u0119kszo\u015b\u0107 firm z bran\u017cy budowlanej ko\u0144czy z logo, zdj\u0119ciem ekipy przy busie i obowi\u0105zkowym zdj\u0119ciem piany lec\u0105cej z pistoletu natryskowego. To dzia\u0142a. Ale tylko do momentu, a\u017c wszyscy robi\u0105 dok\u0142adnie to samo. Kiedy w\u0142a\u015bciciel marki TETERA odezwa\u0142 si\u0119 do mnie z pomys\u0142em stworzenia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"two_page_speed":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-1331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proces-tworczy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case study: Jak powsta\u0142 Terek i Pucek? Czyli dlaczego robot wygra\u0142 ze zwierzaczkiem - KarwackiART<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/karwackiart.com\/?p=1331\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case study: Jak powsta\u0142 Terek i Pucek? Czyli dlaczego robot wygra\u0142 ze zwierzaczkiem - KarwackiART\" \/>\n<meta property=\"og:description\" content=\"Projekt maskotki firmowej dla marki TETERA \u2013 TERA PUR Nie oszukujmy si\u0119. Wi\u0119kszo\u015b\u0107 firm z bran\u017cy budowlanej ko\u0144czy z logo, zdj\u0119ciem ekipy przy busie i obowi\u0105zkowym zdj\u0119ciem piany lec\u0105cej z pistoletu natryskowego. To dzia\u0142a. Ale tylko do momentu, a\u017c wszyscy robi\u0105 dok\u0142adnie to samo. Kiedy w\u0142a\u015bciciel marki TETERA odezwa\u0142 si\u0119 do mnie z pomys\u0142em stworzenia [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/karwackiart.com\/?p=1331\" \/>\n<meta property=\"og:site_name\" content=\"KarwackiART\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-13T21:49:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-13T21:50:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/karwackiart.com\/wp-content\/uploads\/2026\/07\/Maskotka-firmy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"669\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"K-Art\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"K-Art\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/karwackiart.com\\\/?p=1331#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/karwackiart.com\\\/?p=1331\"},\"author\":{\"name\":\"K-Art\",\"@id\":\"https:\\\/\\\/karwackiart.com\\\/#\\\/schema\\\/person\\\/a0a55e55cf5973c50c194485108ec1da\"},\"headline\":\"Case study: Jak powsta\u0142 Terek i Pucek? Czyli dlaczego robot wygra\u0142 ze zwierzaczkiem\",\"datePublished\":\"2026-07-13T21:49:57+00:00\",\"dateModified\":\"2026-07-13T21:50:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/karwackiart.com\\\/?p=1331\"},\"wordCount\":962,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/karwackiart.com\\\/#\\\/schema\\\/person\\\/a0a55e55cf5973c50c194485108ec1da\"},\"image\":{\"@id\":\"https:\\\/\\\/karwackiart.com\\\/?p=1331#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/karwackiart.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Maskotka-firmy.jpg\",\"articleSection\":[\"Proces tw\u00f3rczy\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/karwackiart.com\\\/?p=1331#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/karwackiart.com\\\/?p=1331\",\"url\":\"https:\\\/\\\/karwackiart.com\\\/?p=1331\",\"name\":\"Case study: Jak powsta\u0142 Terek i Pucek? Czyli dlaczego robot wygra\u0142 ze zwierzaczkiem - KarwackiART\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/karwackiart.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/karwackiart.com\\\/?p=1331#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/karwackiart.com\\\/?p=1331#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/karwackiart.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Maskotka-firmy.jpg\",\"datePublished\":\"2026-07-13T21:49:57+00:00\",\"dateModified\":\"2026-07-13T21:50:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/karwackiart.com\\\/?p=1331#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/karwackiart.com\\\/?p=1331\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/karwackiart.com\\\/?p=1331#primaryimage\",\"url\":\"https:\\\/\\\/karwackiart.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Maskotka-firmy.jpg\",\"contentUrl\":\"https:\\\/\\\/karwackiart.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Maskotka-firmy.jpg\",\"width\":669,\"height\":250},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/karwackiart.com\\\/?p=1331#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\\\/\\\/karwackiart.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projekt maskotki firmowej dla TETERA \u2013 TERA PUR | Case Study | Karwacki Art\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/karwackiart.com\\\/#website\",\"url\":\"https:\\\/\\\/karwackiart.com\\\/\",\"name\":\"KarwackiART\",\"description\":\"Illustrator, 3D artist\",\"publisher\":{\"@id\":\"https:\\\/\\\/karwackiart.com\\\/#\\\/schema\\\/person\\\/a0a55e55cf5973c50c194485108ec1da\"},\"alternateName\":\"Illustrator, 3D artist\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/karwackiart.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/karwackiart.com\\\/#\\\/schema\\\/person\\\/a0a55e55cf5973c50c194485108ec1da\",\"name\":\"K-Art\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/karwackiart.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/KA-3.png\",\"url\":\"https:\\\/\\\/karwackiart.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/KA-3.png\",\"contentUrl\":\"https:\\\/\\\/karwackiart.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/KA-3.png\",\"width\":933,\"height\":928,\"caption\":\"K-Art\"},\"logo\":{\"@id\":\"https:\\\/\\\/karwackiart.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/KA-3.png\"},\"sameAs\":[\"http:\\\/\\\/karwackiart.com\"],\"url\":\"https:\\\/\\\/karwackiart.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case study: Jak powsta\u0142 Terek i Pucek? Czyli dlaczego robot wygra\u0142 ze zwierzaczkiem - KarwackiART","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/karwackiart.com\/?p=1331","og_locale":"pl_PL","og_type":"article","og_title":"Case study: Jak powsta\u0142 Terek i Pucek? Czyli dlaczego robot wygra\u0142 ze zwierzaczkiem - KarwackiART","og_description":"Projekt maskotki firmowej dla marki TETERA \u2013 TERA PUR Nie oszukujmy si\u0119. Wi\u0119kszo\u015b\u0107 firm z bran\u017cy budowlanej ko\u0144czy z logo, zdj\u0119ciem ekipy przy busie i obowi\u0105zkowym zdj\u0119ciem piany lec\u0105cej z pistoletu natryskowego. To dzia\u0142a. Ale tylko do momentu, a\u017c wszyscy robi\u0105 dok\u0142adnie to samo. Kiedy w\u0142a\u015bciciel marki TETERA odezwa\u0142 si\u0119 do mnie z pomys\u0142em stworzenia [&hellip;]","og_url":"https:\/\/karwackiart.com\/?p=1331","og_site_name":"KarwackiART","article_published_time":"2026-07-13T21:49:57+00:00","article_modified_time":"2026-07-13T21:50:46+00:00","og_image":[{"width":669,"height":250,"url":"https:\/\/karwackiart.com\/wp-content\/uploads\/2026\/07\/Maskotka-firmy.jpg","type":"image\/jpeg"}],"author":"K-Art","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"K-Art","Szacowany czas czytania":"6 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/karwackiart.com\/?p=1331#article","isPartOf":{"@id":"https:\/\/karwackiart.com\/?p=1331"},"author":{"name":"K-Art","@id":"https:\/\/karwackiart.com\/#\/schema\/person\/a0a55e55cf5973c50c194485108ec1da"},"headline":"Case study: Jak powsta\u0142 Terek i Pucek? Czyli dlaczego robot wygra\u0142 ze zwierzaczkiem","datePublished":"2026-07-13T21:49:57+00:00","dateModified":"2026-07-13T21:50:46+00:00","mainEntityOfPage":{"@id":"https:\/\/karwackiart.com\/?p=1331"},"wordCount":962,"commentCount":0,"publisher":{"@id":"https:\/\/karwackiart.com\/#\/schema\/person\/a0a55e55cf5973c50c194485108ec1da"},"image":{"@id":"https:\/\/karwackiart.com\/?p=1331#primaryimage"},"thumbnailUrl":"https:\/\/karwackiart.com\/wp-content\/uploads\/2026\/07\/Maskotka-firmy.jpg","articleSection":["Proces tw\u00f3rczy"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/karwackiart.com\/?p=1331#respond"]}]},{"@type":"WebPage","@id":"https:\/\/karwackiart.com\/?p=1331","url":"https:\/\/karwackiart.com\/?p=1331","name":"Case study: Jak powsta\u0142 Terek i Pucek? Czyli dlaczego robot wygra\u0142 ze zwierzaczkiem - KarwackiART","isPartOf":{"@id":"https:\/\/karwackiart.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/karwackiart.com\/?p=1331#primaryimage"},"image":{"@id":"https:\/\/karwackiart.com\/?p=1331#primaryimage"},"thumbnailUrl":"https:\/\/karwackiart.com\/wp-content\/uploads\/2026\/07\/Maskotka-firmy.jpg","datePublished":"2026-07-13T21:49:57+00:00","dateModified":"2026-07-13T21:50:46+00:00","breadcrumb":{"@id":"https:\/\/karwackiart.com\/?p=1331#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/karwackiart.com\/?p=1331"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/karwackiart.com\/?p=1331#primaryimage","url":"https:\/\/karwackiart.com\/wp-content\/uploads\/2026\/07\/Maskotka-firmy.jpg","contentUrl":"https:\/\/karwackiart.com\/wp-content\/uploads\/2026\/07\/Maskotka-firmy.jpg","width":669,"height":250},{"@type":"BreadcrumbList","@id":"https:\/\/karwackiart.com\/?p=1331#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/karwackiart.com\/"},{"@type":"ListItem","position":2,"name":"Projekt maskotki firmowej dla TETERA \u2013 TERA PUR | Case Study | Karwacki Art"}]},{"@type":"WebSite","@id":"https:\/\/karwackiart.com\/#website","url":"https:\/\/karwackiart.com\/","name":"KarwackiART","description":"Illustrator, 3D artist","publisher":{"@id":"https:\/\/karwackiart.com\/#\/schema\/person\/a0a55e55cf5973c50c194485108ec1da"},"alternateName":"Illustrator, 3D artist","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/karwackiart.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":["Person","Organization"],"@id":"https:\/\/karwackiart.com\/#\/schema\/person\/a0a55e55cf5973c50c194485108ec1da","name":"K-Art","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/karwackiart.com\/wp-content\/uploads\/2025\/02\/KA-3.png","url":"https:\/\/karwackiart.com\/wp-content\/uploads\/2025\/02\/KA-3.png","contentUrl":"https:\/\/karwackiart.com\/wp-content\/uploads\/2025\/02\/KA-3.png","width":933,"height":928,"caption":"K-Art"},"logo":{"@id":"https:\/\/karwackiart.com\/wp-content\/uploads\/2025\/02\/KA-3.png"},"sameAs":["http:\/\/karwackiart.com"],"url":"https:\/\/karwackiart.com\/?author=1"}]}},"jetpack_featured_media_url":"https:\/\/karwackiart.com\/wp-content\/uploads\/2026\/07\/Maskotka-firmy.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/karwackiart.com\/index.php?rest_route=\/wp\/v2\/posts\/1331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/karwackiart.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/karwackiart.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/karwackiart.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/karwackiart.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1331"}],"version-history":[{"count":1,"href":"https:\/\/karwackiart.com\/index.php?rest_route=\/wp\/v2\/posts\/1331\/revisions"}],"predecessor-version":[{"id":1337,"href":"https:\/\/karwackiart.com\/index.php?rest_route=\/wp\/v2\/posts\/1331\/revisions\/1337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/karwackiart.com\/index.php?rest_route=\/wp\/v2\/media\/1332"}],"wp:attachment":[{"href":"https:\/\/karwackiart.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/karwackiart.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/karwackiart.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}